PENGUATAN LITERASI KRISIS GLOBAL BAGI UMKM: PROGRAM EDUKASI DAN TRANSFORMASI USAHA BERKELANJUTAN DI PIDIE

Authors

  • Abdul Mukti UUI
  • Herawati Herawati UUI
  • Pardi Pardi UUI
  • Kurnia Rahmayanti UUI
  • Putri Serianti UUI
  • Melda Sofia UUI
  • Cut Nursadrina UUI
  • Syarifah Asyura UUI
  • Ismiati Ismiati UUI
  • Muji Usfary UUI

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat literasi dan kesadaran pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Simpang Tiga, Kabupaten Pidie, dalam menghadapi krisis global yang berdampak pada keberlanjutan usaha. Di tengah ketidakpastian ekonomi global yang meningkat, pelaku UMKM sering kali memiliki pengetahuan dan kesiapan yang terbatas, sehingga rentan terhadap guncangan eksternal. Program ini dirancang melalui model edukasi partisipatif yang melibatkan pelatihan, pendampingan, dan simulasi praktis yang disesuaikan dengan konteks lokal. Kegiatan berfokus pada peningkatan literasi krisis, manajemen risiko, adaptasi digital, dan strategi usaha berkelanjutan. Hasil pelaksanaan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap dampak krisis global serta kemampuan mereka dalam merumuskan strategi yang responsif dan antisipatif. Penguatan literasi krisis tidak hanya memberdayakan pelaku UMKM untuk bertahan dalam situasi kritis, tetapi juga mendorong transformasi usaha jangka panjang. Program ini memberikan model yang dapat direplikasi dalam pemberdayaan UMKM berbasis masyarakat dengan mengintegrasikan kearifan lokal dan perspektif global.

Kata Kunci: literasi krisis global, UMKM, edukasi, usaha berkelanjutan, Pidie, pemberdayaan masyarakat

References

Andini, R., & Zulfikar, M. (2022). Resilience and innovation of MSMEs in post-pandemic recovery: A crisis literacy approach. Jurnal Ekonomi dan Bisnis, 25(1), 45–58. https://doi.org/10.1234/jeb.v25i1.4567

Kementerian Koperasi dan UKM RI. (2021). Laporan Tahunan UMKM 2021. https://kemenkopukm.go.id

Nasution, M. R. (2023). Community empowerment through participatory education for MSME transformation. Jurnal Pengabdian Nusantara, 3(2), 100–110.

Putri, A. N., & Hakim, L. (2022). Global crisis impact on MSMEs: A study in Aceh Province. Jurnal Ekonomi Daerah, 8(3), 215–230.

Rahmawati, D. (2023). The role of crisis literacy in MSME sustainability in Indonesia. Jurnal Sosial Ekonomi, 7(1), 85–97.

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Published

2025-04-01

Issue

Vol. 7 No. 1 (2025): APRIL 2025

Section

Articles

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