PENINGKATAN PEMAHAMAN PEMASARAN DIGITAL MELALUI PELATIHAN SISTEM INFORMASI BAGI UMKM KERAJINAN ROTAN GAMPONG LAMGABOH
Abstrak
Perkembangan teknologi informasi memberikan peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan media digital sebagai sarana promosi dan pemasaran produk. Namun, pemanfaatan teknologi digital pada UMKM kerajinan rotan di Gampong Lamgaboh, khususnya UMKM Dua Saudara dan UMKM Karya Rotan Jaya, masih belum optimal karena keterbatasan pemahaman dalam memanfaatkan sistem informasi untuk mendukung kegiatan pemasaran. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman pelaku UMKM mengenai pemasaran digital melalui pelatihan pemanfaatan sistem informasi sebagai media promosi dan pemasaran produk kerajinan rotan. Metode pelaksanaan kegiatan meliputi persiapan sistem dan materi, demonstrasi sistem informasi, penyampaian materi pemasaran digital, praktik penggunaan sistem, serta pendampingan kepada pelaku UMKM. Sistem informasi yang digunakan menyediakan media untuk menampilkan profil UMKM, katalog dan informasi produk, serta fasilitas komunikasi antara penjual dan calon konsumen melalui WhatsApp. Hasil kegiatan menunjukkan bahwa pelatihan dan demonstrasi memberikan pemahaman kepada pelaku UMKM mengenai pemanfaatan teknologi digital dalam mendukung kegiatan promosi dan pemasaran, khususnya dalam menyajikan informasi usaha, menampilkan produk secara digital, dan mempermudah komunikasi dengan calon konsumen. Peserta juga memperoleh pengalaman langsung melalui praktik penggunaan sistem dengan pendampingan dari tim pelaksana. Kegiatan ini diharapkan dapat mendorong UMKM Dua Saudara dan UMKM Karya Rotan Jaya untuk memanfaatkan teknologi informasi secara lebih optimal dan berkelanjutan dalam mendukung pemasaran produk kerajinan rotan Gampong Lamgaboh.
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