ESENSI PERENCANAAN BISNIS YANG MEMADAI BAGI USAHA MIKRO KECIL DAN MENENGAH (UMKM)
Keywords:
Business Planning, Digital Technology, Innovation, Human Resources, MSMEs.Abstract
Keberhasilan Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan ekonomi dan penciptaan lapangan kerja. Namun, UMKM sering menghadapi berbagai tantangan, seperti keterbatasan sumber daya, kurangnya keahlian manajerial, serta persaingan yang semakin ketat di era globalisasi. Kondisi ini menuntut pelaku usaha untuk memiliki strategi perencanaan bisnis yang efektif agar mampu bertahan dan berkembang. Penelitian ini bertujuan untuk menganalisis strategi perencanaan bisnis yang tepat dalam meningkatkan keberhasilan UMKM di era globalisasi serta mengkaji pengaruh perencanaan bisnis terhadap keberlanjutan usaha jangka panjang. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis deskriptif melalui wawancara dan pengumpulan data terkait praktik perencanaan bisnis pada UMKM. Hasil penelitian menunjukkan bahwa perencanaan bisnis yang komprehensif, adaptif, dan berorientasi pada pemanfaatan teknologi digital, inovasi, serta pengembangan sumber daya manusia mampu meningkatkan daya saing dan memperluas peluang pasar. Selain itu, perencanaan yang matang sebelum memulai maupun mengembangkan usaha dapat membantu pelaku UMKM mengantisipasi risiko dan mengambil keputusan yang lebih tepat. Dengan demikian, strategi perencanaan bisnis yang efektif menjadi faktor penting dalam mencapai keberhasilan dan keberlanjutan UMKM di tengah dinamika globalisasi.
Kata Kunci: Perencanaan Bisnis, Teknologi Digital, Inovasi, Sumber Daya Manusia, UMKM.
Downloads
Published
Issue
Section
License
COPYRIGHT TRANSFER FORM
The copyright to this article is transferred to Universitas Ubudiyah Indonesia (UUI) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UUI. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
- This paper has not been published in the same form elsewhere.
- It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
- A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UUI. The copyright transfer covers the right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature. The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
- Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the work.
- Authors may reproduce or authorize others to reproduce the work or derivative works for the author’s personal use or for company use, provided that the source and the UUI copyright notice are indicated, the copies are not used in any way that implies UUI endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
- Although authors are permitted to re-use all or portions of the work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
.png)
